Who Are You Supporting? is a public awareness campaign by the Center for Mind Awareness Foundation that invites individuals to become more conscious of their everyday purchasing decisions.
In a world where buying has become automatic, we rarely pause to consider the people, values, and realities behind the brands we support. This campaign challenges that unconscious habit by asking a simple but powerful question: Who is the person behind the brand?
Every purchase is more than a transaction—it is a form of support. It supports how workers are treated, how businesses operate, and the kind of world we are collectively building. Through this campaign, we encourage individuals to look beyond products and begin to see the human stories behind them.
By choosing to support businesses that act with integrity, fairness, and care, we not only promote ethical practices but also contribute to a more compassionate and mentally healthy society.
At its core, this campaign is about conscious living—making intentional choices that reflect our values, our awareness, and our responsibility to one another.